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Despite the fact that the smallest jar is close to twice the price per ml of jam as the biggest jar, the smallest jar is definately the most popular. The reason for this is the Japanese custom of giving gifts. Jam is not something that is devoured for breakfast every morning on a slice of toast here. In fact, I'm not exactly sure when people eat jam here, but..... if it is something a little different, nicely packaged and small then it is a perfect gift for someone. This means that instead of buying one jar of jam for your breakfast toast, you buy three jars of jam to give to others. Perfect for me as it increases my profit margin as well as the volume I can sell.
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I also had a near miss with a tourist bus last week. I saw that a small bus load of tourists had come down the mountain from their hiking and was about to try and convince them that they were in great need of jam made from local produce when I shoved some jars in a box, ran out the door only to see that the bus was pulling away. I will definately be more organised next time (and I'll try to take the children with me as an additional draw card!).
My next testing ground is a local festival next week - I have been asked to sell some jam at the "Green Tourism" stall so I hope I can sell some more. Roll on the real fruit season so I can extend my range!
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